Oct
6

Benefits of Selling on Instagram

10/06/2020 12:00 AM by Admin in


 

More than 72% of internet users make visual content searches before buying. In addition, 78% of online shoppers said they want more photos on eCommerce pages. Both statistics demonstrate why Instagram has become a leading channel for companies to promote their products.

 

But the competition for attention has grown by so many companies, which are starting up their online shop and trying to tap into this consumer behavior. Not only do companies find it harder to attract more consumers, but they also face the pressure to refine their profiles using the right content, details, and hashtags to advertise their product.

 

In this article, we share all you need to know about Instagram marketing to build your shop.

 

But let's look at why you should sell on Instagram before we dive into how to optimize the Instagram page of your shop.

Selling on Instagram. On Instagram. But why? But why?

 

More pictures of the product. More shooting concepts. More content visuals. Greater creativity. Why should a shop spend so much time on one platform to reach its customers, particularly if there are so many other platforms, that can be used for online sales?

 

There are a few reasons why we believe Instagram marketing is a must for shops of all sizes.

 

1. The Instagram format is the perfect way to view your products

 

Instagram provides a fantastic forum for online marketers that want to highlight their products because of its visual design. Whether daily product images, videos, or even Instagram posts, companies across the globe are aware of the value of 'visuals' for online product sales.

 

 

They know that the presentation of their goods visually influences their other marketing and promotional activities, regardless of their industry.

 

 

2. Instagram users became more committed

 

Approximately 40% of internet users respond better to visual material. That is why Instagram's users have become even more active, like Facebook and Twitter, than on other social media sites.

 

 

Given the growing rivalry on the site, considering the time when your audience is most active and using the right hashtags will help you become more engaged with your posts. In the coming pages, we will cover more about this.

 

 

3. Instagram users are more likely to buy

 

A new study reveals that approximately 72% of Instagram users make a buying decision after seeing something on Instagram. This is because they can immediately see if the product is trending (based on the interests and comments of a post) and also content created by users of other people who have already purchased it. The most common categories of buying include fashion and clothes, make-up, shoes, jewelry, and packaged food.

 

 

4. Instagram provides collaborative resources for your company

 

From the very beginning, Instagram has now equipped online companies with a range of collaborative resources to share photos as articles. There are so many ways to sell your Store on Instagram, right from carousel posts to Instagram tales, video posts, IGTV, and shoppable Instagram posts.

 

Simply put, Instagram gives you visually oriented tools to meet, interact, and convert customers.

 

But, like every other platform, you have to concentrate on turning your profile into a sales engine to make Instagram marketing work for you. It is not enough to just upload fantastic images of your items!

 


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